Friday, November 13, 2009

ON THE ART OF FOLLOW-UP

Have you ever noticed that prospective clients/customers buy whenthey are ready, not when you are ready? So how do you know whento be “in front of them” when they are ready to buy? Rich Sloan of startupnation.com has these suggestions:

• Build trust – promptly mail a handwritten note after your meeting. If you set an expectation, meet or exceed it.
• Use a variety of mediums – is email marketing viable?Or direct mail postcards? A phone call? Meeting in person?
• Be a thought-leader – provide interesting, useful informationrelated or unrelated to what you offer. Stay on the minds of your potential clients.
• Use technology – to automate your follow-up process. someinteresting software available to give you automatic remindersand other forms.

The Coach thinks . . . the follow-up approach will bring you more business.



(C)2009 www.schrift.com

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