Monday, September 28, 2009


A great speaker knows that communication is about getting the audience to adopt your point of view – they do this with their passion, excitement, optimism, etc. To deliver logical content is not enough. Your presentation needs to be wrapped in emotion. Then your points will motivate some audience attendees to buy in to some of your ideas. If you believe in your idea(s), sell it. Your audience will thank you for giving them what they need to hear, not just what they want to hear. “Deep down we all want to be sold.”

The Coach is reminded . . . that it is better not to wish it was easier, but to wish it was better.



At 3:47 AM, Blogger Conor Neill said...

Number one in my list of 12 tips for great speaking is Speak with an intent to move people to action. The rest of the list is here
Good thoughts and nice blog.

At 9:25 PM, Blogger Sandra Schrift said...

Thanks for your comment, Conor. I concur with your # 1 tip. I always suggest to clients that they need to ask the question, "What do I want people to do as a result of my presentation?" Then, (2) What do they need to know to do this? (3) What do they need to feel to do this.



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