Wednesday, July 22, 2009

ON SELECTING YOUR NICHE

Today’s economy urges us to look at new ways to market our services and products creatively. Look around and see what peopleare most frustrated by or being blocked by. What needs are emergingfor people? What will people need or want more or less of in the next10 years? How will their goals/needs change? How have YOUR goals/needs changed recently? Label that, provide the product or the speech or the service, or the program and you will make money. But people will need to feel that you are an advocate for them and what they are facing; not just selling your programs, your speech, your product.

The Coach asks . . .do you have a vision for a market niche? Do you stand for something?


(C)2009 www.schrift.com

0 Comments:

Post a Comment

<< Home