Sunday, December 28, 2008

ON TELLING STORIES

What did Presidents Ronald Reagan, Bill Clinton and Barack Obama all have in common? They used their gut to deliver their ideas and make that magic connection with their audiences. Every successful professional speaker knows that the way to impact their audience is through their story, a story that persuades/inspires the listener to "feel" the truth of your message. And, although it is your story, the audience has a connection with you and are only one step away from their own story. Everyone remembers a good story . . . more than they remember lots of data and facts.

The Coach asks . . . what is your story?


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