Saturday, August 16, 2008

ON SPEAKING POINTS

If you speak for a living, whether you are part time, full time or BIG time, you need to be guided by strategies that get you the bookings. Here is what my 20 plus years booking and coaching speakers has taught me.

Speak on a topic you have passion for AND others need to hear. (you can't lose with topics like wealth, health and relationships)

Be a perceived expert on what you speak about. (this comes from your studies, life and work experiences)

Create a sexy, sizzling title. Put your benefit(s) in your title, if possible.

Collect your material - it is everywhere (on the plane, at the check out counter, and your kids and grandkids say the darndest things)

Prepare, prepare, prepare. Don't memorize your speech, but become very familiar with its content.

It is about them, not you. Keep the audience's interest with great content, personal stories to support your points, tonal variation, humor and interactive exercises.

The Coach thinks . . . to be a public speaker is a privilege and an awesome responsibility.


(C)2008 www.schrift.com

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