Monday, June 25, 2007

ON MAKING AN EMOTIONAL SALE

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Successful speakers understand that everyone in their audience has a brain with two sides. The left side absorbs the facts, hard data and details that is delivered by the speaker. The right side is the seat for emotions, music and graphics. Speakers know that in order to persuade attendees to take action they have to not only provide good content, but an emotional component to “sell” their idea, product or service. If you believe in your idea, product or service, sell it. Be excited and help the audience understand why you are excited so that they, too, will become excited . . . and take action.


The Coach believes . . . that deep down, we all want to be sold.

(C) Sandra Schrift www.schrift.com

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