Saturday, December 02, 2006

Write a Short Book to Make your Speaking Business Thrive

Have you thought about writing a book, but wondered about the effort involved and the results you would get from it? Monetizing your speaking business with a book will benefit you in big ways. I have posted some great tips from my colleague and book coach, Judy Cullins.

If you are now earning your income from keynotes, workshops , training and seminars, selling products at the back of the room, or selling books from your web site, know that when you write a short book, even a printable eBook under 100 pages, you'll get these benefits. You'll...

-Boost your credibility as a savvy expert in your field.
-Boost your reputation by being a respected and trusted author.
-Energize yourself that you are turning your dream of being an author into a reality.
-Increase your income by selling books at talks and at your web site.
-Discover a much easier way, online to sell your print or eBooks.
-Boost your self-esteem by sharing your unique message.
-Help your audiences to a better life with take home how tos.

Not Sure What Kind of Book to Write?

Most speakers think they must go traditional with a print book through a traditional publishing route. That's what your bookcoach did twenty years ago. With too few results for all the work it took. Instead, think a short print or printable eBook, one that you can finish in a month or so. One you can offer on your own web site.

You can get your book out now, not wait two years. Know that publishers do no promotion, so with you in charge, you can get sales the minute you finish your book.With internet marketing added, you receive a consistent, ongoing increased stream of income for as long as you market. With your credibility raised, you can now get more bookings.

Get the Best From Two Worlds

With the internet going strong, many in your audience will want a downloadable, printable eBook. And, you the author, have no printing bills, no distribution problems, and you make all the profits. But, you want some copies for the back of the room sales. So, write your short (50 pages to 100 pages) print and eBook at the same time using the same Microsoft Word files.

Speakers need to know that business people's reading hours are down from 123 hours per year in 1999, to 109 hours in 2001, and in 2006--the figure is even lower. Your audience, like you, want to read short how-to books.

How to Create Endless Products

Speakers have the edge over other businesses because you already have past talks, cassettes, or articles you've already written. Just dust them off with a new angle for each audience.
You also give seminars, teleseminars, ecourses that can become short books. These built in resources create even more products. Each time you give a teleseminar, record it on an MP3 and offer it for sale. This no money investment makes you even more profits.

If you Don't Write your Book?

Not much will happen to make you stand out from the crowd. Your business will take much longer to build to big success. And, you won't have all the fun by connecting with your audience as much.

Fulfill your Book Dream-Get Started with a Little Help

-Get started--just write down all the topics and questions your book can answer.
-Get organized--Create a book folder and files.
-Practice one High Level Activity each day for your book.
-Write about what you know--you are the expert.
-Solve your audience's problem or challenge.
-Use what you already have written-ie speeches, seminars.
-Write down your one preferred audience before you write the book. Then, it will engage your readers all the way.
-Overcome the fear that your writing won't be great. Get help from others, especially a coach.

Visit Judy at her content loaded website: www.bookcoaching.com

Sandra Schrift www.schrift.com

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