Saturday, September 02, 2006

Some Rules For The Communications Game

I did some research and compiled these numbers about how we communicate. How well are we doing? Professional speakers take note!

People can:
Speak at 150-200 words per minute (wpm)
Hear at 450-600 wpm

Now you can see why a monotone can put someone to sleep.

People forget:
80% of what they hear within 24 hours of hearing it once.

That’s why repetition is the mother of skill. You can never hear the same message too often. Now you can see why parents can justify lecturing so much.

People remember:
11% of what they hear
30% of what they see
50% of what they see and hear
70% of what they do
90% of what they say and do

Is this amazing? If you want to remember anything worthwhile, you must become fully engaged (see, speak, and do) in the process.

During a typical 16-hour day, people spend 70% (11 hours) of their time communicating. The breakdown of that communication is as follows:

45%=listening=5 hours
30%=speaking=3hours
16%=reading=2 hours
9%= writing=1 hour

Sandra Schrift Sandra@schrift.com www.schrift.com, 619-688-9467

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