Tuesday, November 29, 2005


The @ sign is quite ancient. In the past few centuries, the @ symbol mostly came to mean "price per unit." Over the years, the little curlicue roamed the typewriter keyboard. It has sat on the same key as the V, and then the Z and shared space with the cents sign. The use of the @ signed decreased when unit prices were typed as decimal figures in the unit column of the invoice. Orphaned, the @ sign nonetheless has endured to now be part of the digital age. Nearly 3 decades later, it's putting stamps to shame. Millions of e-mails pop up on computer screens each day and every single one is delivered by the @
The Coach now knows…why it's @ !


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