Wednesday, June 22, 2005

Top 10 E’s to Motivate and Influence an Audience

Speak with E’s. Be a speaker of influence not control or guilt. With the privilege of the platform comes the awesomeresponsibility of motivating and influencing your audienceto feel/think/act differently.

1. Educate provide your audience with extensive informationon your topic. This will empower attendees to feel competent and knowledgeable. Support your points with stories. Stories help us see through the eyes of other people. Adults delineate their thoughts visually.

2. Entertain give them the facts laced with a good dose ofhumor. Adults learn better when they are lightening up! Here’s the place for some magic tricks, handwriting analysis or a song.

3. Experience get the audience involved. When they interact, they get it better and retain it longer. Group exercises, simple questions and answers, role-plays.

4. Enthusiasm vary your tone of voice, smile often, and show passion for your subject matter. Make your body language reflect your comments.

5. Example be the speaker/person who motivates the audience to admire and respect you. You have succeeded when people say, I want to be like him/her.

6. Encourage be supportive to your audience believe in them. Acknowledge them Say, I did it and so can you

7. Excellence hold yourself accountable for excellence. And then help your audience be accountable and live up toits potential. Speakers need to give audiences what they need, not what they want.

8. Expertise demonstrate that you know your stuff. Speakabout what you know from your business background, personal experiences and research. Be perceived as an expert on your topic.

9. Eloquence deliver your speech with high energy, sincerity, inspiration, and a sense of humor. Are you one of a kind? What makes you different from your competitors?

10. End result you want to energize your audience to take some risks, some action, go to the edge and execute. . .make their dreams come true, or get the job done. Your information should be useful and immediately applicable to their lives.


At 2:58 AM, Blogger Bill Lampton, Ph.D. said...

Your E for Enthusiam reminds me of what Roger Ailes--once a speech writer and coach for the first President Bush and for Ronald Reagan--said in his excellent book You Are The Message.

Ailes said that on his speaking notes he puts a huge letter E in the margin, to remind him to use ENERGY. As Ailes explains, when the audience feels the speaker's genuine energy, the speaker won't have to worry nearly as much about technique--because energy is so captivating and convincing.


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