Wednesday, June 22, 2005

Ten Fatal Flaws Frequently Found from the Podium

1. No clear purpose for the presentation. What is thepoint and focus of the speech?

2. Not starting and stopping on time. Be flexible andbe able to cut the talk short if asked. Be in control.

3. Not dressing appropriately. Always be a step abovethe audience. If it’s business casual, be a littledressier than casual.

4. Not knowing the audience. Make sure you know whatthe audience expects.

5. Not checking out your room. A/V equipment and seatingfor any potential problems. Give yourself enough time tomake the room right for you.

6. Not having good platform skills. Knowing your subjectis not enough. You must have the ability to excite the audience and keep their interest.

7. Not having rapport with the audience. Not doing your research to find out what really interests them. You will know that magic moment when the audience is nodding with approval.

8. Not knowing when to stop. Too much information can not be absorbed by the audience.

9. Not having enough information. The talk should have substance and knowledge of the client's business.

10. Not being sensitive to the audience. Do not use ethnic stories or off color remarks. Politics and religion should be avoided unless you are a member of the clergy.

POINT: The effectiveness of a talk is whether the audience enjoyed it and found it useful. Did the talk influence their behavior positively and productively once they returned to their jobs?

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